Brand focused graphic design, made in Dundee.
I am a graphic designer working with organisations on brand identity and visual communication, helping them present themselves clearly and consistently.
Portfolio
I am a freelance graphic designer based in Dundee, working with organisations across Scotland and the UK. I focus on clear, practical design that supports confident communication.
Graphic DesignI work in visual communication, helping organisations use design to communicate clearly. Good graphic design is often about people first, not just how things look. For me, clarity and understanding come before trying to make something look flashy.
-
Sustainability and impact reports bring together complex information about environmental, social and economic activity. I design these reports to be clear and readable, so the content can be understood without losing its meaning or credibility.
This type of work needs care and accuracy. I have experience designing reports that handle detailed information properly, helping organisations communicate their commitments and progress in a straightforward and trustworthy way.
-
ESG reports need to handle complex and sensitive information with care. I design these documents to be clear, consistent and easy to navigate, so the content can be understood without being oversimplified.
My focus is on structure, readability and accuracy, helping organisations present their information in a way that feels measured, responsible and trustworthy.
-
Artwork production often involves refining and correcting existing design assets so they work properly across different uses. This can include updating older artwork, fixing technical issues, or preparing files for print and digital use.
I help resolve problems in existing artwork and make sure assets are prepared correctly, so projects can move forward without unnecessary delays or complications.
-
Presentations and sales decks are used to explain ideas, share information and support decisions. They need to be clear, well structured and easy to follow.
I design presentation decks that balance visual clarity with readable content. This can include one-off presentations or reusable templates that make it easier to update and maintain future decks.
-
Press advertising needs to work within specific formats and technical limits. Good design makes sure the message is clear and the space is used effectively.
I design press adverts that suit the publication they appear in, with careful attention to layout, readability and technical requirements rather than relying on one standard approach.
-
I offer creative logo design for start-ups, individuals, and SMEs. A professional logo design helps people remember your brand and leaves a strong impression.
A simple logo is OK for a quick project, but for long-term success, investing in a professional brand identity works best.
Brand Identity DesignA brand identity is more than just a logo. I design visual identities that look good and communicate clearly, so your message comes across in a natural, believable way. It helps create an identity that people can recognise and trust over time.
-
A brand identity reflects the character and values of an organisation. It shapes how people recognise and understand what you do.
I design brand identities that feel cohesive and believable, helping organisations communicate clearly and consistently. My work focuses on building identities that are practical to use as well as visually considered.
-
Consistency plays an important role in clear communication. A visual design system helps keep different materials aligned and easy to recognise.
I create design systems that can be used across campaigns, events and products. These set out how type, colour, icons and other visual elements work together, making it easier to apply the brand across print and digital formats.
-
A full rebrand is not always necessary. Reviewing an existing identity can highlight what is already working and where improvements can be made.
Brand development focuses on refining and strengthening what is there, helping visual communication stay clear and relevant as an organisation grows and changes.
-
Brand guidelines explain how visual elements should be used together. They help keep branding consistent across different materials and by different people.
I produce clear, practical guidelines that support day to day use, giving internal teams and external suppliers a shared reference for how the brand should be applied.
-
A brand audit looks at how an existing identity is being used and how well it is working.
By reviewing strengths and weaknesses, I can suggest practical changes such as updating outdated elements, introducing new assets, or organising existing ones so they are easier to use and manage.
-
Brand consultation provides space to step back and review where things stand.
I offer structured feedback and practical recommendations, helping organisations think through next steps and longer term plans alongside their wider communication or marketing activity.
Design for PrintI design for print, helping ideas take shape as clear, well made physical pieces. I make sure everything fits your brand and communicates properly, with close attention to detail. This includes reports, publications, exhibition materials and campaign work.
-
Large format display design needs a different approach from everyday print. How graphics work within a space affects how people move through it and how they experience a brand.
I design exhibition displays that are clear and purposeful, from roller banners to larger custom stand graphics, with careful thought given to scale, layout and how the work will be seen in context.
-
Tender and bid documents need to present detailed information in a clear and structured way.
I help organise content and shape it into well considered layouts that support readability and consistency. This makes key information easier to find and compare, helping reviewers understand your proposal quickly and fairly.
-
Menu design plays an important role in how customers experience a place. It guides choices, sets expectations and supports the overall identity of a business.
I have experience working with hospitality businesses throughout Dundee, Tayside and St Andrews. I design menus that balance clarity, tone and practicality for everyday use.
-
Campaign design brings together multiple pieces of communication around a single message or idea.
I design campaign materials that work across print and display, with a focus on consistency, structure and clarity. This helps messages stay recognisable and coherent wherever they appear.
-
Print management involves overseeing the entire print production process, from planning print media, to execution and delivery. It includes coordinating with printers, selecting materials, ensuring quality, and meeting deadlines within budget constraints.
Efficient print management optimises resources, streamlines workflows, and ensures the successful execution of print projects. I have a background in print and strong technical skills. I can navigate this process with ease to minimise any surprises.
-
Well-designed signage or way-finding graphics enhance brand visibility, aid navigation and communicate presence clearly to audiences.
Thinking about a space and the materials used is crucial. I can create designs that are effective and easy to execute.